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Project code: S21794
Project name: Mirror
Policy: 3. Employment and labour mobility
Specific objective: 6.1. Promoting the employment of young people and those in a weak position in the job market
Planned completion time: Start 1.9.2019 and end 31.12.2022
Operational status: Ended
Responsible authority: Centre for Economic Development, Transport and the Environment North Ostrobothnia
Official name of the applicant: Raahen kaupunki
Organisation type: Municipality
Business ID: 1791817-6
Street: PL62
Telephone number: 040 830 3018
Postal code: 92101
City/town: Raahe
Website: https://www.raahenseudunkehitys.fi/
Project contact person's name: Tarja Limingoja
Contact person's position in the organisation: Projektipäällikkö
Contact person’s email address: tarja.limingoja(at)raahe.fi
Contact person's phone number: +358 40 130 8234
Number of applicants or subsidy transfer:
The project will develop a new and innovative Peili operating model to improve employment and the availability of skilled workforce and promote the vitality of municipalities.
The novelty of the project is the unprecedented and structured co-operation with different actors and authorities as well as a proactive approach which aims to facilitate access to skilled workforce for companies. Peili model aims to provide new ways of finding jobs for unemployed or otherwise disadvantaged people and people under risk of unemployment.
In the long run, the project will have a strengthening effect on the region's migratory balance and positive regional development. The project aims not only to improve the availability of skilled labor and to promote employment but also to develop the overall attractiveness of the area.
The aim of the project is to
1. develop a new kind of replicable and scalable operating model and pilot solutions to promote labor availability;
2. improve the availability of skilled labor;
3. promote employment and improve the chances of people under risk of unemployment and in a weak labor market;
4. promote the development of vitality and business structure in a sustainable manner;
5. increase the visibility, attractiveness and competitiveness of the region, both at national and international level;
6. promote permanent moving to the region for those who are currently commuting and planning to move;
7. contribute positively to the number of citizens in the area of operation;
8. build a HR network and coordinate its' activities in the southern part of Northern Ostrobothnia.
The business model is replicable, scalable and geographically and industry-independent. The project's qualitative results and experience of model implementation and functionality are offered to different regions, cities and municipalities for use and further development.
Hankeen varsinaiseen kohderyhmään kuuluvat työttömät, työttömyysuhan alaiset ja heikossa työmarkkina-asemassa olevat ihmiset. Hankkeen kohderyhmään kuuluvat myös työelämässä olevat ihmiset, joiden työvoimapoliittinen status on vaarassa heikentyä. Kohderyhmään kuuluvat ihmiset voivat asua, pendelöidä tai suunnitella muuttoa hankkeen toteutusalueelle.
Hankkeen toimenpiteiden kohderyhmään kuuluvat myös alueella toimivat ja alueelle tulevat yritykset, yhdistykset ja julkinen sektori sekä työnantajat ja työllistämiseen liittyvien palvelujen tarjoajat.
Hankkeen toiminnasta hyötyvät suoraan tai välillisesti toiminta- ja toteutusalueen kunnat, viranomaiset, yritykset ja yhdistykset sekä muut alueella asuvat ihmiset.
EU and State funding granted: 309 928
EU and State funding used: 300 031
Planned public funding (total): 357 414
Planned public funding used (total): 346 793
Regions: Northern Ostrobothnia
Subregions: Raahe, Ylivieska
Municipalities: Siikajoki, Merijärvi, Oulainen, Alavieska, Raahe, Kalajoki, Pyhäjoki
Street:
Postal code:
City/town:
Planned: 22
Completed according to monitoring information: 40
Planned: 105
| Direct | Indirect | |
| Luonnonvarojen käytön kestävyys | 0 | 1 |
| Hankkeessa tehtävillä toimenpiteillä on välillisiä vaikutuksia pendelöinnin vähentämiseksi. | ||
| Ilmastonmuutoksen aiheuttamien riskien vähentäminen | 0 | 0 |
| Ei vaikutuksia | ||
| Kasvillisuus, eliöt ja luonnon monimuotoisuus | 0 | 0 |
| Ei vaikutuksia | ||
| Pinta- ja pohjavedet, maaperä sekä ilma (ja kasvihuonekaasujen väheneminen) | 0 | 1 |
| Hankkeessa tehtävillä toimenpiteillä on välillisiä vaikutuksia pendelöinnin vähentämiseksi. | ||
| Natura 2000 -ohjelman kohteet | 0 | 0 |
| Ei vaikutuksia | ||
| Materiaalit ja jätteet | 0 | 0 |
| Ei vaikutuksia | ||
| Uusiutuvien energialähteiden käyttö | 0 | 0 |
| Ei vaikutuksia | ||
| Paikallisen elinkeinorakenteen kestävä kehittäminen | 1 | 5 |
| Hankkeessa tehtävien toimenpiteiden myötä alueelle saadaan uutta osaavaa työvoimaa, edistetään työllisyyttä. Siten alueen yrityksillä on mahdollisuus kasvaa ja kehittyä ja vaikuttaa elinkeinorakenteen kestävään kehittymiseen. | ||
| Aineettomien tuotteiden ja palvelujen kehittäminen | 5 | 3 |
| Hankkeessa kehitettään uudenlainen, monistettavissa sekä toimialasta ja alueesta riippumaton toimintamalli, jolla vaikutetaan muiden muassa osaavan työvoiman saatavuuteen ja työllisyyden edistämiseen. | ||
| Liikkuminen ja logistiikka | 0 | 3 |
| Hankkeessa on suunniteltu tehtävän muiden muassa työvoiman muuttamiseen, liikkuvuuteen ja logistisiin ratkaisuihin vaikuttavia toimenpiteitä ja koordinaatiotyötä. | ||
| Hyvinvoinnin edistäminen | 7 | 10 |
| Hankkeessa tehtävillä toimenpiteillä edistetään osaavan työvoiman saatavuutta, työllisyyttä ja sijoittumista työmarkkina-asemaa parantavien palvelujen piiriin sekä heikossa työmarkkina-asemassa olevien mahdollisuuksia. | ||
| Tasa-arvon edistäminen | 0 | 2 |
| Hankkeessa tehtävillä toimenpiteillä saatetaan edistää kohderyhmään kuuluvien henkilöiden työvoimapoliittista tasa-arvoa. | ||
| Yhteiskunnallinen ja kulttuurinen yhdenvertaisuus | 0 | 2 |
| Hankkeessa tehtäviin toimenpiteisiin on mahdollista osallistua sukupuolesta, työvoimapoliittisesta, kulttuurillisesta tai muusta taustatekijästä riippumatta. | ||
| Kulttuuriympäristö | 0 | 0 |
| Ei vaikutuksia | ||
| Ympäristöosaaminen | 5 | 2 |
| Hankkeessa tehtävillä tiedon kartoittamiseen ja välittämiseen liittyvien toimenpiteiden avulla hankkeen kohderyhmään kuuluville tahoille tarjotaan täsmällistä ja kattavaa tietoa toimintaympäristöstä, mahdollisuuksista, palveluista, työ- ja koulutuspaikoista sekä muusta alueen tarjonnasta. |
The main objective of the project was to develop a new, innovative Peili (“mirror” in English) operating model aimed at improving the availability of skilled labour, and promoting employment and the vitality of municipalities.
The measures have been used to improve the availability of skilled labour force for companies in the region and to promote employment, as well as to have a positive impact on the diversification of the economic structure, and the sustainable development of the number of inhabitants and vitality in the long term. The aim of the project was also to improve the visibility, pull, attractiveness and competitiveness of the operating area at both national and international levels. The project wanted to make the region's offer and opportunities visible, as a single-stop interface between companies, municipal actors, municipal services, different administrative bodies and authorities, as well as persons and other parties belonging to the project's target groups.
One important measure of the project has been to build a permanent and comprehensive HR network of private and public sector actors in the project area and to co-ordinate its activities. The aim is that the network will become a permanent operating model that will continue its operations even after the project has ended. In the HR network, information flows agilely between different actors, new measures are brainstormed and developed in co-operation to promote the availability of labour, co-operation between companies and educational institutions is approximated, which can respond to the training needs of the future workforce.
The project built the HR network with actors from different business areas as its members. The network includes a large number of representatives (approximately 50 members) of companies, municipal services, educational institutions, authorities and representatives of major project actors. The HR network meets regularly a few times a year. The network has jointly planned new solutions for increasing employment and attracting skilled labour to companies and considered how to further develop existing solutions to promote employment. In this context, the project has, for example, activated the business members of the HR network to utilise digital solutions developed for acquiring labour, presented various educational alternatives for obtaining skilled labour, and enabled the formation of diverse permanent contact networks, as well as increased regional co-operation.
The project has promoted the region's recognisability, pull and attractiveness both nationally and internationally. A high-quality Power Corner Finland website (https://powercorner.fi/en/home/), co-ordinated by the Peili project, has been acquired to present the municipalities in the project area and the opportunities they offer. The website presents the areas of Siikajoki, Raahe, Pyhäjoki, Oulainen, Kalajoki, Alavieska and Merijärvi, their main sectors, vacancies and leisure activities. The website contains the information in Finnish, English and Russian. The aim of the website is to describe the region as a single economic area and to share information on the opportunities offered by the region as widely as possible and to contribute positively to the development of the population of municipalities in the area.
The project has further developed service concepts to facilitate the settlement of employees and companies moving to the area through major projects. A service coordinator concept was prepared by the project, in which a person is on site serving and assisting companies and employees in various problems related to settling in the area. The ready-made concept model can be implemented and applied to any major project. In addition, employees of major projects or companies moving to the area have been offered opportunities to familiarise themselves with the area in advance with the PopUp office model, which presents the services offered in the target area, the area, and the opportunities it offers. The model starts to distribute information to the area of origin where the need for information is at any given time. This aims to reduce the threshold for change, promote the finding of spousal jobs and thus facilitate the establishment of companies in the project area.
The project has been part of the public transport working group to develop public transport connections in the neighbouring area, which contributes to the willingness to move to Peili municipalities and increases the vitality of the area. A further benefit from good public transport connections is a reduction in the number of commuting vehicles, which reduces the environmental load caused by commuting. In addition, the project has participated in various Hanhikivi working groups, which have distributed official information to major project actors and also brought up information on the growing service needs of the project to promote the development of the region's service providers.
The project has organised events in which unemployed jobseekers in the region, people threatened with unemployment and people planning to change jobs or fields as well as students have been connected with companies and educational institutions looking for experts. In addition, companies and educational institutions have been connected to map out and develop the need and offer of education.
The measures have resulted in a permanent operating model that develops the vitality of the region, the availability of skilled labour, the promotion of employment and the promotion of recognisability and attractiveness through more extensive close co-operation and more responsibility. A large number of municipalities, companies, educational institutions, authorities and other experts have been found whose expertise, networks and views can be utilised in the joint development work.